About Eye Roc:
The Best for A Better Price
We’ve all got that friend who does the bare minimum for their eyewear — they’ve been using the same vision prescription since high school, and they ordered their last pair of cheapo frames online. But it’s not that they’re just too lazy to care: too many eye doctors and optical shops charge a fortune for a half-decent experience, and as it turns out, most people don’t have a fortune to spend.
At Eye Roc, we hate to see it, and we’re changing it. We built our business from the ground up to provide attentive eye care, a thousand-plus independent eyeglasses options we’ve personally vetted, and a shopping experience and vibe you can’t get enough of — all at a reasonable, accessible price.
OUR HISTORY
We’re owned and operated by the same family behind Erker’s Eyewear, whose 145-year love of eyeglasses led to them noticing a major issue in our industry: outstanding eyewear isn’t accessible enough, and we need a fresh approach to build the next generations of frames fanatics.
Enter Eye Roc Eyewear. #WeDontLikeBoringEyewear and it shows.
By now, people have wised up to the fact that there are a few big companies selling a huge percentage of the world’s eyeglasses — but even though we have them clocked, they’re still going at it with the same old sales tactics. We had to try something different.
That’s why we went all-in on our curation process and pricing. We hit up trade shows and talk directly to designers. We visit their studios and inspect the manufacturing process in person. In other words, we do the legwork to be sure each frame is independently made and something we actually want in our shop.
When you put it all together — eye doctors who care, opticians who know our frames’ stories inside and out, and a laid-back boutique to try on your new eyeglasses — you get Eye Roc Eyewear.
OUR HISTORY
We’re owned and operated by the same family behind Erker’s Eyewear, whose 145-year love of eyeglasses led to them noticing a major issue in our industry: outstanding eyewear isn’t accessible enough, and we need a fresh approach to build the next generations of frames fanatics.
Enter Eye Roc Eyewear. #WeDontLikeBoringEyewear and it shows.
By now, people have wised up to the fact that there are a few big companies selling a huge percentage of the world’s eyeglasses — but even though we have them clocked, they’re still going at it with the same old sales tactics. We had to try something different.
That’s why we went all-in on our curation process and pricing. We hit up trade shows and talk directly to designers. We visit their studios and inspect the manufacturing process in person. In other words, we do the legwork to be sure each frame is independently made and something we actually want in our shop.
When you put it all together — eye doctors who care, opticians who know our frames’ stories inside and out, and a laid-back boutique to try on your new eyeglasses — you get Eye Roc Eyewear.
FROM OUR FANS
CHOOSE EYE ROC:
YOUR LOCAL GEM
You know that famous phrase, “between Eye Roc and a hard place?” To be honest, we don’t really get how that’s at all a tough choice, but we’ll make sure you want to choose Eye Roc every time.
That starts with a doctor who really cares, Bruce Neil, O.D. To help you have clear vision and look good doing it, he tailors your eye exams to you individually. With him, you’re going to get a full picture of your eye health, and a perfectly precise prescription for your next eyeglasses.
We travel to trade shows and studios around the globe — Los Angeles, Italy, Australia — but these aren’t vacations: when we’re out vetting frames, we’re checking boxes. They need to be stylish, built to last, and make your friends go, “Wait, I need a pair like that,” all without draining your bank account.
CHOOSE EYE ROC:
YOUR LOCAL GEM
You know that famous phrase, “between Eye Roc and a hard place?” To be honest, we don’t really get how that’s at all a tough choice, but we’ll make sure you want to choose Eye Roc every time.
That starts with a doctor who really cares, Bruce Neil, O.D. To help you have clear vision and look good doing it, she tailors your eye exams to you individually. With him, you’re going to get a full picture of your eye health, and a perfectly precise prescription for your next eyeglasses.
We travel to trade shows and studios around the globe — Los Angeles, Italy, Australia — but these aren’t vacations: when we’re out vetting frames, we’re checking boxes. They need to be stylish, built to last, and make your friends go, “Wait, I need a pair like that,” all without draining your bank account.
WHAT TO EXPECT
(BESIDES THE UNEXPECTED)
One thing we won’t do is waste your time. We get you checked in quickly and right off to your eye exam with Dr. Bruce Neil. He’ll really take the time to get to know you, your eye health, and what’s been working for you. And if your needs have changed, tell us so we can help! We actually want to hear from you about these things — we can scan your retina, but we can’t read your mind.
Scrolling online is a pale imitation of trying on standout independent eyewear and getting it tailor-fit to your unique facial features, color palette, sense of style, and day-to-day needs. Atmosphere is everything. That’s why, while we give you the boutique experience you deserve, we’ve got coffee and couches for you to settle in. Posters of eyewear icons — many wearing our glasses — line the walls, and you can vibe to the perfect background music for trying on new frames and looking like a new person.
We’re a premier destination for excellent, accessible eyewear: that’s been the goal since day one, and we’re sticking to it. There’s a revolution in the world of optical coming, and we’re happy to be the front lines. Choose independent eyewear and leave the old ways behind — visit Eye Roc Eyewear ASAP!
Choose independent eyewear
and leave the old ways behind
— visit Eye Roc Eyewear ASAP!
— Get In Touch
Contact Us
Any questions? We’d love to hear them — fill out the form to the right and we’ll get back to you as soon as we can. Thanks, and we can’t wait to see you in the shop!
