The Coolest Eye Doctor & Eyewear in St.Louis, MO
We’ve been in the optical industry long enough to notice… trends. Trends that never get replaced. Unoriginality, even in designer glasses. This is what drove us to create Eye Roc, which offers eyewear exclusively from smaller, independent, and fashion-forward creators — at a reasonable price.
At Eye Roc, you’ll find a capital-E Experience unlike anything chains or online shopping can offer. Come for the comprehensive eye care and unparalleled eyewear, and stay awhile so we can make sure your eyeglasses are the best on every block (except ours).
Our Unrivaled Eye Doctor & Opticians
Our eye doctor, Bruce Neil, O.D., is an absolute professional who knows his way around an exam room — and really gels with everyone he meets. He pays attention to your wants and needs while providing eye care that’s honed by his years of experience to find the best vision solutions for you. He also closely collaborates with our opticians, who consider your facial features, preferred color palette, and personal style before guiding you to options that not only look amazing but fit your budget too.
Be cool
Taking Care of Everything in One Place
We consider every aspect of your vision, screening for eye diseases and helping treat or manage them, and helping you pick out glasses from a curated selection of independent eyewear that fits an immense range of style preferences. We even design and manufacture our own frames that put our own mark on the industry, as well as your face. Well, not literally, they fit great, but — you get it.
Be cool
Taking Care of Everything in One Place
We consider every aspect of your vision, screening for eye diseases and helping treat or manage them, and helping you pick out glasses from a curated selection of independent eyewear that fits an immense range of style preferences. We even design and manufacture our own frames that put our own mark on the industry, as well as your face. Well, not literally, they fit great, but — you get it.
#Wedontlikeborringglasses
Comprehensive Eye Exams
An eye exam is for more than just a vision prescription. Though, of course, your prescription will be perfectly precise. You can’t really enjoy your new frames unless you can see them clearly in the mirror!
Dr. Neil uses advanced technology to test your vision and create images of the inner structures of your eye that are so detailed they’ll blow you away, even if you have no idea what you’re looking at (because that’s Dr. Neil’s job). But we’re not just trying to wow you — thorough screenings help us track your ongoing eye health, spot early signs of diseases, and begin managing them right away.
A World’s Worth of Eyewear,
More Accessible Than Ever
We can’t get enough of cool, independent eyewear: that’s why we go through an uncompromising vetting process, visiting international trade shows and studios around the globe to find outstanding frames, examine their quality, and talk craft with the creators — even if that last part is more for us.
This 24/7, full-send dedication to only sourcing the best in independent frames has paid off. Designers love to work with us, and that helps us stock top-of-the-line frames at prices that don’t drain your bank account. Check out our collections to see some of our top independent designers.
Our Own Creations:
Erker’s 1879 & NW77th
After over a century in the game, you start to want to leave your own mark. That creative impulse led to our own creations, Erker’s 1879 and NW77th, which stand toe-to-toe with the best independent eyewear around the globe.
Erker’s 1879 is rooted in St. Louis’ pioneering spirit. Erker’s designed Charles Lindbergh’s transatlantic goggles, camera lenses for the 1904 World’s Fair, and eyewear for many St. Louis celebrities. Innovation is captured in each frame, and a new part of Erker’s history is showcased every season.
NW77th is proof that meticulous design and manufacturing create eyewear that tells a story. Our stainless steel is folded the same as a samurai sword. We use the most refined acetate available. Every detail is tested for symmetry, precision, comfort, and balance to make frames that speak volumes.
Proudly Bringing Sleek, Modern Eyewear to
St. Louis
We’re proud to call St. Louis home, a city that’s known as the gateway to the west and a source of world-class innovations in every field you can think of. Whether you’re coming from downtown St. Louis, O’Fallon, St. Charles, Florissant, Chesterfield, St. Peters, Chouteau Island, or even further out, we can’t wait to share our love of St. Louis and eyewear with you.
We’re right in the heart of the Central West End, home to fine dining and literary history. It’s a point of pride to not only be the coolest optical shop in the area, but also the most affordable for our quality!
#Wedontlikeborringglasses
Comprehensive Eye Exams
An eye exam is for more than just a vision prescription. Though, of course, your prescription will be perfectly precise. You can’t really enjoy your new frames unless you can see them clearly in the mirror!
Dr. Neil uses advanced technology to test your vision and create images of the inner structures of your eye that are so detailed they’ll blow you away, even if you have no idea what you’re looking at (because that’s Dr. Neil’s job). But we’re not just trying to wow you — thorough screenings help us track your ongoing eye health, spot early signs of diseases, and begin managing them right away.
A World’s Worth of Eyewear,
More Accessible Than Ever
We can’t get enough of cool, independent eyewear: that’s why we go through an uncompromising vetting process, visiting international trade shows and studios around the globe to find outstanding frames, examine their quality, and talk craft with the creators — even if that last part is more for us.
This 24/7, full-send dedication to only sourcing the best in independent frames has paid off. Designers love to work with us, and that helps us stock top-of-the-line frames at prices that don’t drain your bank account. Check out [our collections] to see some of our top independent designers.
Our Own Creations:
Erker’s 1879 & NW77th
After over a century in the game, you start to want to leave your own mark. That creative impulse led to our own creations, Erker’s 1879 and NW77th, which stand toe-to-toe with the best independent eyewear around the globe.
Erker’s 1879 is rooted in St. Louis’ pioneering spirit. Erker’s designed Charles Lindbergh’s transatlantic goggles, camera lenses for the 1904 World’s Fair, and eyewear for many St. Louis celebrities. Innovation is captured in each frame, and a new part of Erker’s history is showcased every season.
NW77th is proof that meticulous design and manufacturing create eyewear that tells a story. Our stainless steel is folded the same as a samurai sword. We use the most refined acetate available. Every detail is tested for symmetry, precision, comfort, and balance to make frames that speak volumes.
Proudly Bringing Sleek, Modern Eyewear to
St. Louis
We’re proud to call St. Louis home, a city that’s known as the gateway to the west and a source of world-class innovations in every field you can think of. Whether you’re coming from downtown St. Louis, O’Fallon, St. Charles, Florissant, Chesterfield, St. Peters, Chouteau Island, or even further out, we can’t wait to share our love of St. Louis and eyewear with you.
We’re right in the heart of the Central West End, home to fine dining and literary history. It’s a point of pride to not only be the coolest optical shop in the area, but also the most affordable for our quality!
DRIVING DIRECTIONS
Eye Roc Eyewear is located at 28 Maryland Plaza, St. Louis, MO 63108.
From the west, take I-64 E east to exit 36A for Kingshighway Boulevard. Use the left fork and turn left onto S Kingshighway Blvd. A mile down the road, you will see The Chase Park Plaza Royal Sonesta St. Louis on the right; immediately after that, turn right onto Maryland Plaza. Eye Roc will be 500 ft. down the road on the right, just before Lululemon.
From the northeast, take I-55 S / I-64 W southwest. Take exit 36A-36B toward Kingshighway N / Kingshighway S. Use the right fork just ahead to turn right onto S Kingshighway Blvd. About a mile down the road, make a right onto Lindell Blvd, where you’ll see Chase Park Plaza Cinemas on your left. About 500 ft later, make a left onto N Euclid Ave, where Schlafly Library is on the left corner. In another 500 ft, turn left onto Maryland Plaza. Eye Roc will be 500 ft. ahead on the left, right by Paul Mitchell School.
— Get In Touch
Contact
US
Any questions? We’d love to hear them — fill out the form to the right and we’ll get back to you as soon as we can. Thanks, and we can’t wait to see you in the shop!
